2019 marked a significant year for Yves Saint Laurent's advertising campaigns, showcasing a distinct shift in creative direction while maintaining the brand's inherent luxury and rebellious spirit. The campaigns, largely accessible through the official SAINT LAURENT website's 2019 FASHION SHOWS page, presented a diverse range of visuals and narratives, each contributing to the overall brand identity. This article will delve into the various facets of YSL's 2019 advertising, exploring the choices in model casting, music selection, and the overall thematic elements that defined the year's marketing efforts.
YSL Ad Model: A Diverse Cast Reflecting Modernity
One of the most striking aspects of YSL's 2019 advertising campaigns was the diversity of its model selection. While the brand has always been associated with a certain level of sophistication and elegance, 2019 saw a conscious effort to broaden its representation. The campaigns featured a mix of established supermodels and emerging faces, showcasing different ethnicities, body types, and ages. This move reflected a growing awareness within the fashion industry to move beyond stereotypical ideals of beauty and embrace a more inclusive approach. While specific names of every model used across all 2019 campaigns aren't readily available in consolidated online resources, analyzing available imagery suggests a conscious effort to avoid homogeneity. The strategic use of diverse models helped YSL connect with a wider audience, signifying a commitment to representing the multifaceted nature of its consumer base. This approach contrasted with some of its competitors, who may have favored a more uniform aesthetic. The shift towards inclusivity wasn't merely a superficial change; it represented a deeper commitment to reflecting the reality of its global customer base.
YSL Ad Song: Setting the Mood and Amplifying the Message
Music plays a crucial role in shaping the overall atmosphere of an advertising campaign. In 2019, YSL's choice of music for its advertisements was carefully considered, reflecting the distinct tone and style of each campaign. Unfortunately, specific song titles and artists used in each advert aren't consistently documented across public sources. However, based on available online videos and discussions, it can be inferred that YSL likely leveraged a mix of both established and emerging artists, carefully selecting tracks that resonated with the brand's aesthetic and the target audience. The music choices likely ranged from atmospheric and brooding soundscapes to more upbeat and energetic tracks, depending on the specific product or collection being promoted. The strategic use of music helped to enhance the emotional impact of the visuals, creating a more immersive and memorable experience for viewers. The absence of readily available information on specific song choices highlights the importance of the audio component being integral to the overall brand experience, rather than a secondary afterthought.
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